![]() ![]() The company recently launched Patients Insights Package to empower its healthcare solutions initiatives. The new services will enrich end-user experience by focusing on people-based marketing. Product Portfolio Provides a Competitive EdgeĪcxiom recently extended its collaboration with Adobe, and launched Digital Transformation Services and Adobe Audience Manager. to aid advertisers gauge the efficacy of advertising campaigns on offline sales. Additionally, the company has teamed up with social media firm Twitter Inc. ADBE, with a view to offer Adobe Marketing Cloud to its customers for seamless cross-channel marketing campaigns. Recently, the company announced extended partnership with RedPoint Global and 4INFO.Īcxiom’s partner network continues to expand, as evident from its partnership with technology firm Adobe Systems Inc. The company has partnered with Microsoft’s MSFT LinkedIn and Yelp Local Audiences in the past. ![]() Notably, the company also remodeled its privacy settings from 30 screens to a single window.Įxpanding Partner Network Bodes Well for Acxiom ![]() The company has not yet disclosed how this move is going to hurt its ad revenues. The targeted ads might not lead to accurate outcomes compared with earlier results. The reduction in volume of the data will affect Facebook. WPP PLC, TransUnion and Oracle Data Cloud are the other listed brokers who might get affected. The company is reviewing its relationship with third-party data brokers and marketers. TechCrunch revealed that Facebook will, however, continue to work with Acxiom and Experian such that it can measure ad performance, and provide metrics. The move might improve its accountability. The company will not use third-party data sets, over which it has limited control, for six months with a view to improve privacy. The company recognizes the value of data extraction via ethical sources.įacebook understands that immediate action is required given the seriousness of the recent data breach. The data allowed marketers to target specific audience as required, and is aimed to enhance value for both end users and businesses.Īcxiom provides data to its marketing clients to help them enhance user experience by ensuring customization. The estimates are subject to change.Īudience Solutions division of the company provided data to Facebook, which was available in Facebook Partner Categories. Notably, LiveRamp is expected to grow at least 30% on a year-over-year basis. ![]() The company anticipates total revenues and profitability to be hurt by $25 million. The Zacks Consensus Estimate is pegged at 87 cents per share.Īcxiom however, updated preliminary 2019 guidance on Facebook’s decision. The guidance includes tax reform benefit of 4-5 cents. Non-GAAP earnings are projected within 85-89 cents per share, up 20-25% year over year. The Zacks Consensus Estimate is pegged at $912.16 million. With a view to satiate potential investors and existing shareholders, the company recently issued a press release stating that fiscal 2018 revenues and EPS outlook remain steady.įor fiscal 2018, revenues are expected in the range of $910-$915 million, up 6% from fiscal 2017. Acxiom Corporation’s ACXM shares declined 19% closing at $22.71 on Mar 29, after Facebook FB temporarily severed its collaboration with third-party data providers. ![]()
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